We ARE AN INDEPENDENT CREATIVE AGENCY WHO produce beautiful and transformative design solutions that are underpinned by conceptual thinking and meticulous attention to detail.

  • Strategy
  • Design
  • Branding
  • Websites
  • Communications
  • Marketing
  • Advertising

Jamie Charman Design Principal

Jamie is a multi-disciplinary designer with over 25 years experience (yes, before computers were the norm!), whose work encompasses brand identity, corporate communications and publications, packaging, advertising and websites.

After an extensive design career in London with Redbird Design, where Jamie learn’t his craft and became Creative Director, here he led a team of designers working across identities, corporate communications, annual reports, publications and packaging for various clients such as: DuPont de Nemours, BNP Paribas, Corporation of London, Countrywide Porter Novelli, Gerber Foods (Sunpride) and Conoco Petroleum (Jet Petrol Stations), Jamie moved to Sydney, Australia in 1998 as Creative Director at Red Star Design where he led the design direction for brands such as Seven Network and Johnson & Johnson. On his return to England in 2000, he co established Bonfire Design, (now Bonfire Creative Intelligence) and helped grow brands such as Coca-Cola (Sprite), Mercedes Benz AMG Owner’s Club, ABN-Amro and GLA Economics.

In 2004, he packed up everything again and moved to Auckland, New Zealand with his wife. Starting as Design Team Manager at The Warehouse, here he established a strong relationship with retail and the kiwi culture. In 2007, Jamie set up a boutique design agency, Studio Phluid (now Redbird) where he single handedly grew the business to work alongside brands and companies such as The Warehouse Financial Services, Sharp Corporation, Dick Smith Electronics, New Zealand Post and many other SME’s.

In 2014, Jamie was employed by Auckland Council to establish and run a new in-house design team and bring the production of Our Auckland monthly publication internally from external agency. The in-house team made cost savings to ratepayers of $3M per year and produced all corporate and public facing collateral from regional plans and annual report to press ads and everything in between. After successfully delivering on all expectations throughout his tenure with Auckland Council, in 2017, Jamie left to continue running his own business – Redbird.

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Jamie Charman

Design Principal

+64 (0)21 205 1317