PASSIONBERRY

ALCOHOL NEVER TASTED
THIS FRUITY

Brand identity and packaging

Redbird developed the branding and packaging design for this new and innovative product allowing the name and product colour to be the hero throughout. The range of flavours is signified by a simple colour change out across the base of the label.

The double s logo creates a heart shape to enhance the word ‘passion’ within the brand name allowing to work within the name or standalone identity.