TOURIST GROUP

CHOCOLATES INSPIRED
FROM NEW ZEALAND

Rebrand and packaging

Tourist Group commissioned Redbird to revamp their iconic ‘Love New Zealand’ chocolate brand with new packaging that showcased the flavours of New Zealand to be the hero.

We set out to create very simple, yet sophisticated packaging with photography of the main product flavours on a white background and allowing the colours from within each to distinguish clearly between the flavours. Our client loved (pardon the pun) the new packaging and rolled these out within the stores for their overseas customers to enjoy the real taste of New Zealand.